Building Your Business with the DISC

61 Real Estate agents from brokerages all over Thurston County and a few from Pierce and Lewis counties gathered on September 18 to learn about the DISC behavior profiling tool and how it can be used to cause real estate agents to be more effective and efficient communicators.

I was thinking the night before the class, "How could this class have the most powerful, quantifiable and immediate impact on the business of the agents that attend?"

The Answer: Give agents the ability to quickly and easily profile their buyers (that aren't writing offers) and sellers (that should be reducing their prices). Then agents will be able to create scripts that cause the client to take the desired/necessary action by capitalizing on that client's highest priority or by revealing to the client their own exposure to their greatest fear.

Scripts: I will share some examples here but this post would be much more powerful and all participating agents would become more successful IF you each create your own script or two, try them out and then come back and share. Please feel free to take anything here, try it out and share feedback.

BUYERS (that aren't writing offers)
High D: I can appreciate the fact that getting the best home at the best price is very important to you and I am wondering how much more of your valuable time you are ready to invest in this process.
High I:
High S:
High C:

SELLERS (that should be lowering their price):
High D:
High I:
High S:
High C: